ABOUT ME
This past year became what I’ve come to call my “Year of Yes.” I made a conscious effort to say yes more often — to new experiences, new people and opportunities that pushed me outside my comfort zone. Many of the best moments came from plans I never expected to make.
That mindset didn’t come out of nowhere. I grew up learning that life rarely goes exactly according to plan. Moves, changes and unexpected turns were part of my early reality, and they taught me to pay attention — to people, to moments and to how quickly things can shift when the pressure is on.
Over time, that awareness turned into curiosity. I became fascinated by how people communicate in uncertain moments and how the right words can steady a situation or help make sense of change. That curiosity ultimately drew me to communications and continues to shape how I approach my work: with clarity, empathy and a focus on the human side of every story.
Chicago is home now. I feel most like myself near the lake, walking my dog, sitting outside with friends or spending a sunny afternoon at a baseball game. I love trying new restaurants, hosting dinners and finding any excuse to be outside.
I’m always learning, observing and curious about the stories unfolding around me. I’m glad you’re here.
Life begins at the end of your comfort zone
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INTRESTS
In my free time, I love hosting my friends and family. From cleaning the apartment and planning the menu to setting the vibe and getting way too competitive during game night, I genuinely enjoy every part of bringing people together. Hosting lets me create moments that feel warm, intentional and memorable. It’s my favorite way to connect with people and build community — usually around good food, a table and occasionally a little friendly competition.
EDUCATION
2024 - Present
DePaul University
Master of Arts in Public Relations and Advertising
Chicago, IL
2019 - 2023
University of South Carolina
Bachelor of Arts in Mass Communications; Minor in Hospitality
Columbia, SC
WORK
ETHICS IN PRACTICE
Assignment: Interview PR professionals and analyze ethical challenges in public relations, applying ethical frameworks to real-world scenarios.
Approach: Interviewed two professionals working in nonprofit and agency PR and evaluated their experiences using ethical theories while reflecting on issues such as crisis communication, storytelling and AI use.
Outcome: The project highlighted that effective PR requires balancing client advocacy with transparency and accountability, reinforcing the importance of ethical decision-making in building long-term trust.
KEY ISSUES PAPER
Assignment: Analyze the rise of personalized advertising and evaluate how media planners can balance the effectiveness of targeted advertising with growing consumer concerns around privacy and trust.
Approach: Researched industry reports, advertising data and privacy regulations while also conducting a qualitative survey to better understand how consumers perceive personalized advertising and where they draw boundaries around data use.
Outcome: My analysis revealed that personalization remains effective when it feels transparent and connected to an existing brand relationship, but becomes intrusive when consumers cannot understand how their data is being used.
VAULT FURNITURE PROPOSAL
Assignment: Develop a strategic communications proposal to help Vault Furniture strengthen its digital presence, customer engagement and brand visibility.
Approach: My team analyzed survey data, reviewed the brand’s website and social channels, and identified opportunities across social media, partnerships and media outreach.
Outcome: We produced a strategy recommending a social media refresh, influencer partnerships, website improvements and experiential events designed to increase brand awareness and customer engagement.
BACKGROUND MEMO
Assignment: Create a comprehensive background memo outlining the life, business impact and philanthropic legacy of Julius Rosenwald to support internal strategy.
Approach: Researched historical records, business history and philanthropic initiatives, organizing complex information into a clear, structured memo for internal audiences.
Outcome: Delivered a concise, informative backgrounder that provided essential context and demonstrated strong research, synthesis and professional writing skills.
INVESTOR MEMO
Assignment: Write an investor-focused memo analyzing Costco’s DEI strategy and how it influences financial performance, brand reputation and long-term business growth.
Approach: I analyzed financial data, industry research and company reports to evaluate how Costco’s commitment to diversity, equity and inclusion contributes to customer loyalty, workforce stability and investor confidence.
Outcome: The memo demonstrated that Costco’s consistent DEI strategy strengthens trust with consumers and investors while supporting sustained revenue growth and competitive advantage.
TRENDS AND IDEAS PAPER
Assignment: Write a trends and ideas paper examining the rise of Corporate Social Advocacy (CSA) and how companies’ responses to social issues influence stakeholder trust and business performance.
Approach: Analyzed industry research and compared how companies like Costco and Target responded to pressure around their DEI commitments.
Outcome: Found that companies that stay consistent with their values tend to build stronger trust with stakeholders, while those that reverse course risk damaging credibility and brand loyalty.
FACT SHEET
Assignment: Create a fact sheet for CommunicAID, a fictional nonprofit, that clearly communicates the organization’s mission, programs and community impact.
Approach: Organized key information about CommunicAID’s services, partnerships and outcomes into a concise, easy-to-read format designed for stakeholders and community members.
Outcome: The final fact sheet highlights the organization’s impact, programs and opportunities for community involvement in a clear and accessible way.
SOCIAL MEDIA EDITORIAL CALENDAR
Assignment: Develop a social media editorial calendar to support consistent LinkedIn content and elevate subject-matter expert thought leadership for an insurance client.
Approach: Created a monthly editorial calendar with three weekly posts for the main LinkedIn page and two SMEs, aligning content with industry trends, seasonal moments and key business priorities.
Outcome: The calendar provided a clear, easy-to-execute plan that supported consistent publishing, amplified SME voices and strengthened the client’s LinkedIn presence.
CANON CAMPAIGN
Assignment: Develop a strategic campaign for Canon designed to connect with younger audiences and reinforce the value of dedicated cameras in a smartphone-dominated world.
Approach: Built a campaign concept focused on helping people capture meaningful moments without the distractions of their phones, supported by audience insights, creative storytelling and PESO tactics.
Outcome: The final campaign positioned Canon cameras as a tool for being more present and intentional when capturing memories, encouraging audiences to disconnect from their phones and reconnect with real-life moments.
WORK EXPERIENCE
Present
Associate
Res Publica Group
Chicago, IL
February 2024 - June 2024
Corporate Public Relations Intern
Weber Shandwick
Chicago, IL
September 2023 - December 2023
Public Relations Intern
Carol Fox & Associates
Chicago, IL
May 2022 - May 2023
Corporate Public Relations Intern
United Airlines
Chicago, IL
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Pitched timely industry trends and niche story angles, securing top-tier coverage including a first-ever New York Times feature for a client with over 30 years in the industry.
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Onboarded a new client and restructured communications workflows, reducing account hours by 50% while enabling more strategic and creative, thought-driven work.
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Developed annual social, media and content strategies across multiple insurance business units, tracking performance through monthly and yearly reporting and exceeding all KPIs in 2025.
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Part of the Corporate Issues and Crisis team, supporting CPG and pet care clients with corporate and brand reputation risk management strategies.
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Developed real-time risk escalation scenarios and drafted proactive/reactive crisis communication plans.
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Conducted risk assessments for influencer partnerships, identifying and evaluating potential risks.
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Performed daily media monitoring and analysis using the monitoring platforms MuckRack and Cision
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Developed various materials, including press releases, social media content, and fact sheets.
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Secured media placements and coordinated press coverage for major cultural and entertainment events.
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Conducted research, monitored conversations, and analyzed media to support strategic client planning.
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Drafted press releases for United’s sustainability initiatives and wrote communication materials, quotes, speeches, and scripts tailored to executives’ tone and voice.
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Built and maintained media contact lists; pitched and secured coverage across trade and national outlets.
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Co-developed an internal crisis communication plan to guide response strategies in high-risk scenarios.
